#1
Creating the Atmosphere:
The program begins the very moment your customers step through your doors. They are met with a friendly buying atmosphere. They are immediately drawn to the pictures displaying other completely satisfied customers on the board entitled "We Value Our Customers". They naturally become relaxed and reassured that they too will be treated like family at this dealership.
#2
The Delivery Event:
Turn all of your future deliveries into customer appreciation
events. Who else do you take pictures of besides family, friends and famous people?
When you take your customer's picture you are sending a message to them that says
"We Value You" and "We Appreciate Your Business" which has a
significant effect in itself. Beyond that, their picture will be developed into
a classy magnetic photo calendar (Lifetime Relationship Calendar) that will be delivered
directly to your dealership.
#3
Personalizing your Package:
Before
sending out the Lifetime Relationship Calendars, you or your sales staff will have
an opportunity to look them over, sign the personalized letter and mark special
dates on the calendar. Your customers will be delighted to see their important dates
recognized over the next two years; from their first scheduled service appointment
to their birthdays and anniversaries.
#4
Improve
your CSI:
The calendar package is sent directly from
your dealership to your customer's home or place of business. Most customers expect
a thank you letter and maybe a phone call but not a personalized gift of appreciation.
This goes beyong their expectations. Your customer will be happy to send back the
brief, postage paid satidfaction survey. This survey can give you a heads up on
any potential issues prior to your customers being contacted by the manufacturer.
This may be the difference maker between "satisfied" and "completely
satisfied" customers. Expect CSI scores to soar.
#5
Installing your Billboard:
Your
customer's personalized calendar is magnetic and the natural tendancy is to place
it right on the refrigerator. It can also be placed on a filing cabinet at work
or easily hung on any wall. this useful gift of appreciation will serve as a daily
reminder of your kindness and ongoing business relationship. When guests or co-workers
see the calendar they will not even need to ask how your customer was treated at
your dealership. It will be obvious.
#6
Increased
Service Business:
The customers that you treated
like friends and family will want to entrust their future service business with
you. They now have a daily reminder of who to call when they need service done on
their new or used vehicles. You also have the option of placing both service reminders
and parts and service coupons throughout your customized calendar. Most dealers
encourage their customers to share these coupons with their family and friends.
Possibilities include: oil changes, brake inspections, body work, detailing and
much more.
#7
Future Follow-up:
Every dealer's
objective is to obtain "customers for life". Every package you receive
includes a laminated customer information card so your staff can recognize those
lifetime customers. We also provide every salesperson in the dealership with customer
file boxes with A-Z or monthly dividers to stay organized. What a difference calling
a customer back on their birthday or anniversary with their picture in hand will
make!
#8
Lifetime
Customers:
Repeat business is a natural result
of showing personalized appreciation and building a strong relationship with your
customers. The last page of your customer's initial 24 month calendar is a coupon
for another free two year replacement calendar pad. As your customer stops in for
the replacement calendar, your staff has chance to continue building the relationship
that can lead to another repeat sale or at least a few referrals! There is no limit
to the number of replacement calendars that your customer can receive.
"Lifetime calendars for lifetime customers"